We Probably Planted Your Family Tree: a HIAS Awareness Campaign


HIAS’ Campaigns comprise an important part of the HIAS collection, and an important part of the Public Affairs/Relations Department’s work. While, of course, many of HIAS’ campaigns had fund-raising goals, others were put in place in order to raise awareness about HIAS as an organization, to attract volunteers, and to educate the general public about immigration law, and to raise support for HIAS’s legislative goals.

As I was processing HIAS’ Campaign materials, I came upon a 1990 advertising campaign developed by the Korey Kay and Partners advertising agency.  The purpose of this campaign was to raise awareness of immigration issues, to boost HIAS’ name recognition, and to raise support for the organization’s legislative goals.

In our collections is Korey Kay and Partner’s creative presentation of the ads created for this campaign, along with copies of a few others not included in the presentation.

Below are four of my favorite ads developed for this campaign.